ScreenX at Cineworld
Opening Friday 14 December
ScreenX is the world’s first multi-projection cinema technology expanding the traditional cinema screen to the side auditorium walls, creating a 270-degree viewing experience for the audience during selected film sequences. Originally launched in South Korea, Cineworld Milton Keynes will be the eighth cinema in the UK to install the new technology.
The innovative technology uses an array of projectors and with proprietary ScreenX software, blends multiple images into one seamless image extending from the central screen out. ScreenX walls are installed with a fabric to ensure brightness and colour closely match the content on the main screen and extend the length of the auditorium. Strategically placed audio systems and speakers ensure that sound does not compromise the immersive viewing experience.
The new cinematic technology builds on the strong offering already available at Milton Keynes, including 4DX, Superscreen, a Baskins Robbins ice cream counter and a Starbucks. Customers at Cineworld Milton Keynes will pay £15 for ScreenX. Cineworld Unlimted customers will be able to enjoy ScreenX at Cineworld Milton Keynes from only £3.